Three business people went to work for a day, each with a disability. They were filmed by three camera crews, and a documentary was produced. It was an exercise targeted at raising awareness among business people and company managers in order to promote the integration of people with disabilities into the working environment.
The three business people were: Ferrán Adria (Chef and proprietor of the El Bulli Restaurant), Maria Garaña (President of Microsoft Iberia) and Marcos de Quinto (President of Coca Cola Iberia).
The documentary was launched on Internet and was advertised on TV, outdoor, radio and a mailing was sent to opinion leaders.