ONLY FOR CHILDEN
The Anar Foundation in Spain manages the unique phone number 116 111. This number is available for children and teenagers who are at risk. But, how do you get that message to a child abuse victim. Especially when they could be with their aggressor? Using an outdoor lenticular Grey Spain created two different messages using national height averages as a measurement tool. Adults see an awareness message, and children see a message offering help and support with the phone number.